━ Sponsorship Opportunities · Founding Partner Window Open
Don't Just
Show Up.
Lead It.
Sponsoring the Blue Collar Expo puts your brand at the center of America's most concentrated skilled-trades audience — employers, talent, educators, and government leaders in one room, with your name on it.
Atlanta Launch Date
JAN 27, 2027
Year 1 Exhibitor Target
200+
National Expansion Markets
planned multi-city rollout
Title Sponsor
1 Remaining
Presenting Sponsors
2 Available
Experience Sponsors
4–5 Available
Program Stage
Founding Partners Open
Location
Georgia International Convention Center (College Park, Georgia)
━ Why Sponsor
More Than
a Logo
On an Event.
Sponsoring the Blue Collar Expo is a statement about what your organization stands for — and who it invests in. Here is what that investment actually produces.
CONCENTRATED AUDIENCE ACCESS
Targeting 200+ exhibitors and projected attendance in the thousands — employers, talent, educators, and workforce leaders — all in one room where your brand is front and center.
Measurable Outcomes
Post-event outcome reports include resumes collected, national expansion roadmap, candidates matched, and post-event reporting will track interviews, resumes collected, and employer engagement. Real ROI — not just logo impressions.
National Platform Positioning
Sponsors who commit early get preferred positioning as the Expo expands city-to-city. One event investment can become a national presence.
Workforce Credibility
Association with a workforce development program backed by government partners, technical colleges, and workforce boards positions your brand as a serious industry leader.
Founding Partner Window Is Open
Title Sponsor and Presenting Sponsors are being confirmed now — before the full prospectus is released to the market.
━ Sponsorship Tiers
Find Your
Level.
Own It.
Tier
Qty
Key Benefits
Title Sponsor
1 — Exclusive
Event naming rights · Top logo all materials · Opening & closing stage recognition · Speaking opportunity · 20×20 booth · VIP passes · First right to renew nationally
Podcast and Media Value
Official presenting sponsor of the Blue Collar Podcast and Expo media campaign
Presented by mention on all pre-Expo and post- Expo campaign episodes
Featured leadership interview or executive conversation
Dedicated sponsor spotlight segment focused on workforce, hiring, training, or industry leadership
Logo placement on podcast promotional graphics and episode descriptions
Lead recognition during live Expo-day interview coverage and post-Expo recap content
Presenting Sponsor
Up to 2
High-level logo placement · Recognition tied to a major event component · Premium booth · Main stage verbal recognition · Featured signage & map · Digital promotion · VIP passes
Podcast and Media Value
Presented in part by mention on a series of pre- Expo campaign episodes
One sponsor feature interview or co-branded conversation
Sponsor mention in post-Expo recap coverage
Logo inclusion on selected podcast promotional graphics
Tagged sponsor recognition on social clips tied to featured content
Experience Sponsor
4–5
Naming rights to a key area (Main Stage, Expo Hall, Demo Arena, Career Center, or Training Pavilion) · Zone signage · Premium booth · Verbal recognition · VIP passes
Podcast and Media Value
Supported by mention on selected pre-Expo campaign episodes
One featured interview or spotlight segment tied to the sponsor’s lane
One branded social clip pulled from the sponsor’s interview or feature
Sponsor mention in an Expo preview or post-Expo recap segment
Episode description mention connected to the sponsor’s featured content
Leadership Sponsor
6–8
Naming rights to a keynote or main-stage panel · On-screen & program recognition · Verbal acknowledgment by emcee · Standard booth included
Podcast and Media Value
Mention on selected podcast or media campaign episodes tied to the sponsor’s topic lane
Leadership sponsor acknowledgment during relevant campaign content
Logo inclusion in grouped sponsor promotional graphics
Optional short written spotlight in event social or digital content
Scholarship / Impact
Flexible
Stage recognition at scholarship announcement · Signage & website · Community impact messaging · Standard booth or shared impact area
Podcast and Media Value
Mission-focused sponsor mention in content related to workforce access, students, veterans, or training support
Recognition in post-Expo recap content connected to impact outcomes
Social recognition tied to the supported initiative
Session Sponsor
8-12
Naming rights to a breakout session · Room signage · Logo on session screen · Verbal acknowledgment · Shared exhibitor table or discounted booth add-on
Podcast and Media Value
Topic-based mention in campaign content related to the sponsored session
Grouped sponsor recognition in social or digital content tied to that session topic
Activation Sponsor
10+
Naming rights to an attendee touchpoint (registration, coffee, breaks, resume clinic, etc.) · Signage · Event map recognition · Booth add-on option
Podcast and Media Value
Grouped sponsor thank-you mention in campaign content
Grouped logo inclusion in sponsor promotional graphics
Custom packages are available for strategic partners with unique goals. Contact us to discuss a bespoke structure.
━ Sponsorship Tiers
Find Your
Level.
Own It.
Tier
Title Sponsor
Qty
1 — Exclusive
Key Benefits
Event naming rights · Top logo all materials · Opening & closing stage recognition · Speaking opportunity · 20×20 booth · VIP passes · First right to renew nationally
Podcast and Media Value
Official presenting sponsor of the Blue Collar Podcast and Expo media campaign
Presented by mention on all pre-Expo and post- Expo campaign episodes
Featured leadership interview or executive conversation
Dedicated sponsor spotlight segment focused on workforce, hiring, training, or industry leadership
Logo placement on podcast promotional graphics and episode descriptions
Lead recognition during live Expo-day interview coverage and post-Expo recap content
Tier
Presenting Sponsor
Qty
Up to 2
Key Benefits
High-level logo placement · Recognition tied to a major event component · Premium booth · Main stage verbal recognition · Featured signage & map · Digital promotion · VIP passes
Podcast and Media Value
Presented in part by mention on a series of pre- Expo campaign episodes
One sponsor feature interview or co-branded conversation
Sponsor mention in post-Expo recap coverage
Logo inclusion on selected podcast promotional graphics
Tagged sponsor recognition on social clips tied to featured content
Tier
Experience Sponsor
Qty
4–5
Key Benefits
Naming rights to a key area (Main Stage, Expo Hall, Demo Arena, Career Center, or Training Pavilion) · Zone signage · Premium booth · Verbal recognition · VIP passes
Podcast and Media Value
Supported by mention on selected pre-Expo campaign episodes
One featured interview or spotlight segment tied to the sponsor’s lane
One branded social clip pulled from the sponsor’s interview or feature
Sponsor mention in an Expo preview or post-Expo recap segment
Episode description mention connected to the sponsor’s featured content
Tier
Leadership Sponsor
Qty
6–8
Key Benefits
Naming rights to a keynote or main-stage panel · On-screen & program recognition · Verbal acknowledgment by emcee · Standard booth included
Podcast and Media Value
Mention on selected podcast or media campaign episodes tied to the sponsor’s topic lane
Leadership sponsor acknowledgment during relevant campaign content
Logo inclusion in grouped sponsor promotional graphics
Optional short written spotlight in event social or digital content
Tier
Scholarship / Impact
Qty
Flexible
Key Benefits
Stage recognition at scholarship announcement · Signage & website · Community impact messaging · Standard booth or shared impact area
Podcast and Media Value
Mission-focused sponsor mention in content related to workforce access, students, veterans, or training support
Recognition in post-Expo recap content connected to impact outcomes
Social recognition tied to the supported initiative
Tier
Session Sponsor
Qty
8-12
Key Benefits
Naming rights to a breakout session · Room signage · Logo on session screen · Verbal acknowledgment · Shared exhibitor table or discounted booth add-on
Podcast and Media Value
Topic-based mention in campaign content related to the sponsored session
Grouped sponsor recognition in social or digital content tied to that session topic
Tier
Activation Sponsor
Qty
10+
Key Benefits
Naming rights to an attendee touchpoint (registration, coffee, breaks, resume clinic, etc.) · Signage · Event map recognition · Booth add-on option
Podcast and Media Value
Grouped sponsor thank-you mention in campaign content
Grouped logo inclusion in sponsor promotional graphics
Custom packages are available for strategic partners with unique goals. Contact us to discuss a bespoke structure.
─ National Program Value
Atlanta Is
Just The
Beginning.
Sponsors who commit during the Founding Partner window are not just buying visibility at one event. They are establishing a preferred position in a national program designed to expand city-by-city across the United States.
National sponsors will have the opportunity to negotiate multi-city presence at bundled rates — dramatically increasing the return on their Year 1 investment as the program scales.
Atlanta Launch
JAN 27, 2027
Year 1 Exhibitors
200+
National Expansion Markets
planned multi-city rollout
Title Sponsor — Availability
1 Remaining
Presenting Sponsor — Availability
2 Available
Location
Georgia International Convention Center (College Park, Georgia)
─ Get the Sponsorship Packet─
Let's Talk
About Partnership.
Fill out the form below and we will send you the full sponsorship prospectus and schedule a brief conversation to explore the right fit for your organization.
Blue Collar Expo
America's Workforce Development Platform
Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — January 2027.
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Produced by The Reid Group · Hosted by North American Fleet Services