━ Sponsorship Opportunities · Founding Partner Window Open
Don't Just
Show Up.
Lead It.
Sponsoring the Blue Collar Expo puts your brand at the center of America's most concentrated skilled-trades audience — employers, talent, educators, and government leaders in one room, with your name on it.
Atlanta Launch Date
March 3, 2027
Year 1 Exhibitor Target
200+
National Expansion Markets
planned multi-city rollout
Title Sponsor
1 Remaining
Presenting Sponsors
2 Available
Experience Sponsors
4–5 Available
Program Stage
Founding Partners Open
Location
Georgia International Convention Center
College Park, Georgia
━ Why Sponsor
More Than a Logo On an Event.
Sponsoring the Blue Collar Expo positions your organization at the center of a nationally significant workforce initiative connecting industry, talent, education, and workforce leadership.
Your investment extends beyond Expo Day through recruiting access, year-round media exposure, executive networking, and measurable post-event reporting.
BRAND AUTHORITY
Position your organization as a leader in workforce development, skilled trades, and American industry while demonstrating your commitment to strengthening the next generation of the workforce.
YEAR-ROUND MEDIA REACH
Extend your visibility beyond Expo Day through the Blue Collar Podcast and Media Network, including pre-Expo recognition, event coverage, and post-Expo content across LinkedIn, YouTube, and podcast platforms.
RECRUITING ACCESS
Connect directly with skilled trades talent, technical college students, veterans, career changers, and experienced tradespeople actively exploring new opportunities.
MEASURABLE IMPACT
Receive post-event reporting covering your brand presence, media exposure, podcast performance, social reach, and qualified lead data to help evaluate the impact of your sponsorship.
Founding Partner Window Is Open
Title Sponsor and Presenting Sponsors are being confirmed now — before the full prospectus is released to the market.
━ Sponsorship Tiers
Find Your
Level.
Own It.
Tier
Qty
Key Benefits
Title Sponsor
1 — Exclusive
Event naming rights · Premier logo placement · Opening & closing recognition · 20×20 premium booth · 8 exhibitor credentials · VIP access · First right of renewal
Podcast and Media Value
“Presented by” recognition on all pre-Expo and post-Expo podcast episodes
Exclusive executive leadership interview
Dedicated company spotlight episode
Employer recruiting spotlight and workforce leadership interview
Recognition across Expo media and promotional content
Full media and podcast performance reporting
Presenting Sponsor
2 Available
Major event component ownership · Premier logo placement · On-stage recognition · 10×20 premium booth · 6 exhibitor credentials · VIP access
Podcast and Media Value
Featured sponsor recognition on selected podcast episodes
One executive leadership interview
One company spotlight feature
One workforce or recruiting-focused conversation
Recognition in Expo preview and post-Expo recap programming
Experience Sponsor
5 Available
Naming rights to a signature Expo environment · Prominent signage · 10×20 premium booth · 6 exhibitor credentials · VIP hospitality access
Podcast and Media Value
Featured sponsor recognition through the Blue Collar Media Network
One executive interview or company spotlight
Recognition tied to your sponsored Expo experience
Expo Day and post-event media visibility
Qualified lead reporting
Leadership Sponsor
8 Available
Naming rights to a keynote or Main Stage session · Session branding · 10×10 booth · 4 exhibitor credentials · VIP Reception access
Podcast and Media Value
One featured executive interview or leadership conversation
Recognition in podcast episodes tied to your sponsored topic
Recognition across relevant event promotions
Post-event media and qualified lead reporting
SCHOLARSHIP & WORKFORCE IMPACT
Flexible
Workforce initiative recognition · Impact signage · 10×10 booth · 2 exhibitor credentials · VIP Reception invitations · Impact reporting
Podcast and Media Value
Recognition during relevant podcast episodes
Workforce-focused sponsor recognition
Recognition during scholarship presentations and Closing Session
Sponsor Recognition and Workforce Impact reporting
Session Sponsor
6–7 Available
Breakout session naming rights · Room and screen branding · 10×10 booth · 2 exhibitor credentials · Career Center directory listing
Podcast and Media Value
Recognition in podcast episodes covering your sponsored topic
Recognition in Expo preview content
Recognition in post-Expo recap programming
Custom packages are available for strategic partners with unique goals. Contact us to discuss a bespoke structure.
━ Sponsorship Tiers
Find Your
Level.
Own It.
Tier
Title Sponsor
Qty
1 — Exclusive
Key Benefits
Event naming rights · Top logo all materials · Opening & closing stage recognition · Speaking opportunity · 20×20 booth · VIP passes · First right to renew nationally
Podcast and Media Value
Official presenting sponsor of the Blue Collar Podcast and Expo media campaign
Presented by mention on all pre-Expo and post- Expo campaign episodes
Featured leadership interview or executive conversation
Dedicated sponsor spotlight segment focused on workforce, hiring, training, or industry leadership
Logo placement on podcast promotional graphics and episode descriptions
Lead recognition during live Expo-day interview coverage and post-Expo recap content
Tier
Presenting Sponsor
Qty
Up to 2
Key Benefits
High-level logo placement · Recognition tied to a major event component · Premium booth · Main stage verbal recognition · Featured signage & map · Digital promotion · VIP passes
Podcast and Media Value
Presented in part by mention on a series of pre- Expo campaign episodes
One sponsor feature interview or co-branded conversation
Sponsor mention in post-Expo recap coverage
Logo inclusion on selected podcast promotional graphics
Tagged sponsor recognition on social clips tied to featured content
Tier
Experience Sponsor
Qty
4–5
Key Benefits
Naming rights to a key area (Main Stage, Expo Hall, Demo Arena, Career Center, or Training Pavilion) · Zone signage · Premium booth · Verbal recognition · VIP passes
Podcast and Media Value
Supported by mention on selected pre-Expo campaign episodes
One featured interview or spotlight segment tied to the sponsor’s lane
One branded social clip pulled from the sponsor’s interview or feature
Sponsor mention in an Expo preview or post-Expo recap segment
Episode description mention connected to the sponsor’s featured content
Tier
Leadership Sponsor
Qty
6–8
Key Benefits
Naming rights to a keynote or main-stage panel · On-screen & program recognition · Verbal acknowledgment by emcee · Standard booth included
Podcast and Media Value
Mention on selected podcast or media campaign episodes tied to the sponsor’s topic lane
Leadership sponsor acknowledgment during relevant campaign content
Logo inclusion in grouped sponsor promotional graphics
Optional short written spotlight in event social or digital content
Tier
Scholarship / Impact
Qty
Flexible
Key Benefits
Stage recognition at scholarship announcement · Signage & website · Community impact messaging · Standard booth or shared impact area
Podcast and Media Value
Mission-focused sponsor mention in content related to workforce access, students, veterans, or training support
Recognition in post-Expo recap content connected to impact outcomes
Social recognition tied to the supported initiative
Tier
Session Sponsor
Qty
8-12
Key Benefits
Naming rights to a breakout session · Room signage · Logo on session screen · Verbal acknowledgment · Shared exhibitor table or discounted booth add-on
Podcast and Media Value
Topic-based mention in campaign content related to the sponsored session
Grouped sponsor recognition in social or digital content tied to that session topic
Tier
Activation Sponsor
Qty
10+
Key Benefits
Naming rights to an attendee touchpoint (registration, coffee, breaks, resume clinic, etc.) · Signage · Event map recognition · Booth add-on option
Podcast and Media Value
Grouped sponsor thank-you mention in campaign content
Grouped logo inclusion in sponsor promotional graphics
Custom packages are available for strategic partners with unique goals. Contact us to discuss a bespoke structure.
─ National Program Value
Atlanta Is
Just The
Beginning.
Sponsors who commit during the Founding Partner window are not just buying visibility at one event. They are establishing a preferred position in a national program designed to expand city-by-city across the United States.
National sponsors will have the opportunity to negotiate multi-city presence at bundled rates — dramatically increasing the return on their Year 1 investment as the program scales.
Atlanta Launch
March 3, 2027
Year 1 Exhibitors
200+
National Expansion Markets
planned multi-city rollout
Title Sponsor — Availability
1 Remaining
Presenting Sponsor — Availability
2 Available
Location
Georgia International Convention Center (College Park, Georgia)
─ Get the Sponsorship Packet─
Let's Talk
About Partnership.
Fill out the form below and we will send you the full sponsorship prospectus and schedule a brief conversation to explore the right fit for your organization.
Blue Collar Expo
America's Workforce Development Platform
Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — March 3, 2027.
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Produced by The Reid Group · Hosted by North American Fleet Services