━ Exhibitor Opportunities · Atlanta 2027
The Expo Hall puts your company in front of the most concentrated, qualified audience of skilled-trades talent, students, veterans, and career changers in the Southeast — all in one room, ready to engage.

━ Why Exhibit

Direct Recruiting Access
Talk to job seekers, students, and veterans who are actively looking — not passive browsers. The Career Center structure ensures that the people who stop at your booth are there with purpose.

Pipeline Building
Build a talent pipeline that extends beyond event day. Pre-event candidate matching, Career Center follow-up, and 30-day placement reporting mean your investment works after the doors close.

Employer Brand Visibility
Stand next to the biggest names in the industry. The Expo is a brand statement about who you are as an employer — and whether you are serious about investing in the next generation of talent.

Training Provider Connections
Build direct relationships with technical colleges, apprenticeship programs, and workforce organizations who can feed your pipeline year-round — not just on event day.

Measurable Outcomes
Post-event outcome reporting from the Official Recruiting Partner gives you data: resumes collected, interviews completed, and candidates in follow-up — a real ROI report, not just a badge count.

National Platform Access
As the Expo expands city-to-city, exhibitors who establish early relationships position themselves as national program partners — with preferred placement in future markets.
━ Exhibitor Packages
Education / Nonprofit
Mission Partner
8×8 or shared table format
8×8 booth or shared table placement
Program listing and event materials
1–2 exhibitor badges
Placement in relevant pavilion or zone
Access to Career Center for partnership building
Standard Exhibitor
Core Floor
10×10 booth · Core floor placement
10×10 booth with standard setup
Basic listing in program and event materials
2 exhibitor badges included
Standard floor placement
Access to Expo Hall all day
Eligible for booth add-on upgrades
Premier Exhibitor
Premium Floor
20×20 booth · Priority placement
20×20 premium booth or equivalent footprint
Priority floor placement selection
Program and website listing
Multiple exhibitor badges
Early setup access
Preferred placement near high-traffic zones
Recognition in event program



─ Expo Hall Industry Zones
The Expo Hall is organized into defined industry zones so exhibitors are placed with relevant neighbors and attendees can navigate directly to what matters to them.

OEMs, dealers, fleet operators, technician employers

Dealerships, service centers, fleet companies

HVAC, electrical, plumbing, welding employers & schools

Carriers, 3PLs, warehouse and operations employers

Advanced manufacturing, automation, precision machining

Power companies, utilities, infrastructure employers

Technical colleges, apprenticeship programs, workforce agencies

Defense contractors, MROs, government employers

Equipment, PPE, diagnostics, industrial technology brands
─Booth Upgrades & Add-Ons
Corner Booth Upgrade
Higher visibility placement. Available where floor plan allows.
Premium Location Upgrade
Quoted based on placement preference and availability. Near Career Center, Demo Arena, or main entrance
Additional Exhibitor Badge
Add team members to your booth registration.
Full-Page Program Ad
Full-page advertisement in the printed and digital event program distributed to all attendees.
Half-Page Program Ad
Smaller paid visibility option in the event program.
Sponsored Giveaway
Branded insert or sponsor-supplied item included in attendee materials or Career Center packets.
Digital Highlight
Push notification or digital spotlight if event app is used. Drives traffic to your booth during key windows.
Hiring Partner Upgrade
Adds pre-scheduled interview pods, Mechanics Hub candidate matching, and post-event placement follow-up report.
Early exhibitor commitments receive preferred placement consideration and lock in the lowest available rates. Spaces are limited — floor density is curated.

Blue Collar Expo
America's Workforce Development Platform
Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — January 2027.
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© 2026 Blue Collar Expo. All rights reserved. Metro Atlanta, Georgia.
Produced by The Reid Group · Hosted by North American Fleet Services