━ Exhibitor Opportunities · Atlanta 2027

Your

Brand.

Their

Future.

The Expo Hall puts your company in front of the most concentrated, qualified audience of skilled-trades talent, students, veterans, and career changers in the Southeast — all in one room, ready to engage.

━ Why Exhibit

The Audience

You Can't

Build Alone.

Direct Recruiting Access

Talk to job seekers, students, and veterans who are actively looking — not passive browsers. The Career Center structure ensures that the people who stop at your booth are there with purpose.

Pipeline Building

Build a talent pipeline that extends beyond event day. Pre-event candidate matching, Career Center follow-up, and 30-day placement reporting mean your investment works after the doors close.

Employer Brand Visibility

Stand next to the biggest names in the industry. The Expo is a brand statement about who you are as an employer — and whether you are serious about investing in the next generation of talent.

Training Provider Connections

Build direct relationships with technical colleges, apprenticeship programs, and workforce organizations who can feed your pipeline year-round — not just on event day.

Measurable Outcomes

Post-event outcome reporting from the Official Recruiting Partner gives you data: resumes collected, interviews completed, and candidates in follow-up — a real ROI report, not just a badge count.

National Platform Access

As the Expo expands city-to-city, exhibitors who establish early relationships position themselves as national program partners — with preferred placement in future markets.

━ Exhibitor Packages

Find Your

Place

On the Floor.

Education / Nonprofit

Mission Partner

8×8 or shared table format

  • 8×8 booth or shared table placement

  • Program listing and event materials

  • 1–2 exhibitor badges

  • Placement in relevant pavilion or zone

  • Access to Career Center for partnership building

Standard Exhibitor

Core Floor

10×10 booth · Core floor placement

  • 10×10 booth with standard setup

  • Basic listing in program and event materials

  • 2 exhibitor badges included

  • Standard floor placement

  • Access to Expo Hall all day

  • Eligible for booth add-on upgrades

Premier Exhibitor

Premium Floor

20×20 booth · Priority placement

  • 20×20 premium booth or equivalent footprint

  • Priority floor placement selection

  • Program and website listing

  • Multiple exhibitor badges

  • Early setup access

  • Preferred placement near high-traffic zones

  • Recognition in event program

─ Expo Hall Industry Zones

9 Zones.

Every

Sector.

The Expo Hall is organized into defined industry zones so exhibitors are placed with relevant neighbors and attendees can navigate directly to what matters to them.

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Diesel & Heavy Equipment

OEMs, dealers, fleet operators, technician employers

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Automotive & Fleet Services

Dealerships, service centers, fleet companies

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Skilled Trades

HVAC, electrical, plumbing, welding employers & schools

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Logistics & Transportation

Carriers, 3PLs, warehouse and operations employers

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Manufacturing, Robotics & CNC

Advanced manufacturing, automation, precision machining

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Utilities, Energy & Infrastructure

Power companies, utilities, infrastructure employers

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Education & Workforce Development

Technical colleges, apprenticeship programs, workforce agencies

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Defense, Aerospace & Public Sector

Defense contractors, MROs, government employers

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Tools, Safety & Industrial Tech

Equipment, PPE, diagnostics, industrial technology brands

─Booth Upgrades & Add-Ons

Maximize

Your Footprint.

Corner Booth Upgrade

Higher visibility placement. Available where floor plan allows.

Premium Location Upgrade

Quoted based on placement preference and availability. Near Career Center, Demo Arena, or main entrance

Additional Exhibitor Badge

Add team members to your booth registration.

Full-Page Program Ad

Full-page advertisement in the printed and digital event program distributed to all attendees.

Half-Page Program Ad

Smaller paid visibility option in the event program.

Sponsored Giveaway

Branded insert or sponsor-supplied item included in attendee materials or Career Center packets.

Digital Highlight

Push notification or digital spotlight if event app is used. Drives traffic to your booth during key windows.

Hiring Partner Upgrade

Adds pre-scheduled interview pods, Mechanics Hub candidate matching, and post-event placement follow-up report.

Reserve Your Space Today.

Early exhibitor commitments receive preferred placement consideration and lock in the lowest available rates. Spaces are limited — floor density is curated.

Blue Collar Expo

America's Workforce Development Platform

Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — January 2027.

© 2026 Blue Collar Expo. All rights reserved. Metro Atlanta, Georgia.

Produced by The Reid Group · Hosted by North American Fleet Services