━ Our Story & Mission

About

The Expo

The Blue Collar Expo was built because the skilled labor crisis demands more than awareness campaigns. It demands a platform — one that produces measurable results every single time the doors open.

━ Why We Built This

This Is Not a Trade Show.

The skilled labor shortage is not a future problem. It is happening right now, in every market, across every sector that built this country. Diesel shops are turning away revenue. Construction timelines are slipping. Manufacturers cannot fill seats on the floor.

We built the Blue Collar Expo because the tools available to solve this problem — job boards, career fairs, online platforms — were not designed for the urgency, scale, or complexity of what employers, schools, and job seekers actually face.

The Expo is something different. It is a structured, outcomes-driven workforce development platform that brings every stakeholder into the same room and gives them a clear reason to act — on the same day.

View the full program

━ What We're Built On

Five Pillars of

Purpose.

01

Workforce Pipeline

End-to-end talent movement: awareness → training → credentialing → placement → retention. Every component of the event feeds a measurable pipeline — not just a networking opportunity.

02

Economic Development

Workforce gaps stall regional economic growth. The Expo positions host cities as workforce-forward communities and creates the kind of public-private engagement that attracts long-term investment.

03

Industry Collaboration

OEMs, employers, schools, unions, workforce boards, and government converge in one place — with each stakeholder having a defined, valued role. Not just an audience. A participant.

04

Career Discovery

The trades need champions who reach students before they default to a four-year degree. The Expo elevates blue-collar careers to a respected, aspirational status — and creates visible pathways at scale.

05

National Infrastructure

The Atlanta Expo is a proof of concept, not a destination. Every structural decision is made with national replication in mind — a city-by-city rollout with consistent brand, outcomes reporting, and program standards.

Produced by

The Reid Group

Hosted By

North American

Fleet Services

0.0M

SKILLED TRADE JOBS UNFILLED ANNUALLY

TARGETING EXHIBITORS AT ATLANTA LAUNCH

INDUSTRY ZONES

TARGET NATIONAL EXPANSION CITIES

━ The Organizations Behind the Expo

Host &

Production

Partners.

Host Organization

North American Fleet Services

Hosting Organization — Blue Collar Expo

North American Fleet Services brings deep roots in the fleet, diesel, and heavy equipment industry to the Blue Collar Expo. As the hosting organization, NAFS provides industry credibility, employer relationships, and the operational foundation that makes the Expo a trusted platform for employers and job seekers across the Southeast.

Production & Management

The Reid Group

Event Producer & Strategic Manager

The Reid Group is responsible for the full design, production, and strategic management of the Blue Collar Expo. From program architecture and sponsor development to speaker curation and national expansion strategy, The Reid Group serves as the operational and creative engine driving the Expo's growth from a regional launch to a national workforce development platform.

━ The Organizations Behind the Expo

about the host

North American Fleet Services

As the Official Host of the Blue Collar Expo, North American Fleet Services is leading a movement to elevate the skilled trades, create awareness of high-demand career opportunities, and help connect the next generation of technicians, tradespeople, and industry professionals with employers, educators, and workforce development partners.