━ Frequently Asked Questions

Questions

& Answers

Everything you need to know about attending, exhibiting, sponsoring, and partnering with the Blue Collar Expo.

Attending

Attending the Expo

Is attendance free?

Yes. Attendance is free and open to job seekers, students, veterans, and career changers. Register in advance to secure your spot and receive event updates.

Who should attend?

The Blue Collar Expo is built for students exploring the trades, veterans transitioning to civilian careers, career changers, and experienced trades workers looking for better opportunities. If you are interested in a career in diesel, heavy equipment, welding, HVAC, electrical, manufacturing, logistics, or any skilled trade — this event is for you.

Do I need to register in advance?

Registration is strongly recommended. Pre-registration allows you to receive the full exhibitor and Career Center schedule in advance, schedule interview appointments, and receive event updates. Walk-ins may be accommodated based on capacity.

Is there a veteran-specific program?

Yes. Veterans receive a dedicated track with priority employer matching, a specialized Career Center intake process, and connections to employers who actively recruit and value military backgrounds. Register as a veteran when you sign up.

What should I bring?

Bring your resume (digital or printed), comfortable walking shoes, and a curiosity about the trades. The Career Center will have resume support available if needed. Dress professionally if you plan to visit interview pods.

Exhibiting

How do I reserve a booth?

Contact us through the website to reserve your space. Early commitments receive preferred floor placement and lock in the lowest available rates. Booth inventory is limited and curated.

What is included in an exhibitor booth?

Booth inclusions depend on the package selected. The Core Floor package includes a 10x10 booth, program listing, and exhibitor badges. The Premium Floor package includes a 20x20 space with priority placement. See the Exhibit page for full package details.

Can I participate in the Career Center?

Yes. Exhibitors can upgrade to the Hiring Partner add-on to include pre-scheduled interview pods, candidate matching through the Official Recruiting Partner, and a post-event placement follow-up report.

Can schools and nonprofits exhibit?

Yes. The Mission Partner package at $750 is designed for technical colleges, training programs, and nonprofit workforce organizations. Contact us to discuss placement in the Training & Pathways Pavilion.

Sponsoring

What sponsorship tiers are available?

Tiers range from Title Sponsor ($25,000) through Presenting ($15,000), Experience ($10,000), Leadership ($7,500), Scholarship/Impact ($5,000), Session ($3,500), and Activation ($2,000). Custom packages are also available.

Is there a national expansion benefit for early sponsors?

Yes. Founding partners who commit during the initial window receive preferred positioning as the Expo expands city-by-city. National multi-city presence can be negotiated at preferred rates for early sponsors.

How do I request the sponsorship packet?

Use the contact form on the Sponsorship page or the Contact page. We will send you the full prospectus and schedule a brief conversation to identify the right fit for your organization.

General

When and where is the event?

The inaugural Blue Collar Expo is scheduled for January 2027 in Metro Atlanta, Georgia. Specific venue and date will be announced to registered attendees, exhibitors, and sponsors as the event approaches.

Who hosts and produces the Expo?

The Blue Collar Expo is hosted by North American Fleet Services and produced and managed by The Reid Group. Together they are responsible for the strategic, operational, and program architecture of the event.

Is the Expo expanding to other cities?

Yes. Atlanta is the proof of concept for a national platform designed to expand city-by-city. Target markets include Houston, Charlotte, Nashville, Indianapolis, Columbus, Phoenix, and Dallas-Fort Worth. See the National Vision page for the full expansion roadmap.

How do I contact the Expo team?

Use the Contact page on this website for all general inquiries, sponsorship questions, exhibitor interest, media requests, and speaker nominations. We will route your inquiry to the right person.