━ National Program Vision · 10+ Cities
The Blue Collar Expo is a national workforce development platform — not a one-city event. Atlanta is the proof of concept for a replicable model that will expand market by market across the country.

─National Expansion Roadmap
phase 1
Atlanta Proof of Concept
2026 – 2027
Launch and execute the inaugural Blue Collar Expo in Metro Atlanta. Document every process, sponsor structure, operational system, and outcome metric. Build the model that everything else is built on.
phase 2
Regional Expansion
2027 – 2028
Deploy the documented model into 2–3 high-demand labor markets. Replicate the program with local partnerships while maintaining national brand standards and outcomes consistency.
phase 3
National Network
2028 – 2030
Scale to 10+ cities with national sponsor agreements, standardized programming, and a unified digital platform connecting the entire Expo network for year-round engagement.
phase 4
Platform & Licensing
2030+
Launch a digital workforce platform, licensing model for regional partners, and potential international expansion. The Blue Collar Expo becomes infrastructure — not just an event series.


─ The Five National Pillars
Workforce Pipeline Development
Every city deployment activates a local talent pipeline — from awareness and training to credentialing and placement. Each Expo produces measurable outcomes with documented follow-up.
Economic Development Positioning
The Expo positions host cities as workforce-forward communities and creates the kind of public-private engagement that attracts long-term investment. Local workforce leaders see the value immediately.
Industry Collaboration Infrastructure
OEMs, employers, schools, workforce boards, and government converge in one place with defined roles in each market. The national network creates cross-market employer relationships.
Career Discovery & Elevation
Blue-collar careers are elevated to a respected, aspirational status in every market the Expo enters. School-to-trade pipelines are activated locally and connected to the national platform.
Replicable National Infrastructure
Every structural decision in Atlanta — sponsor tiers, floor layout, Career Center model, outcome reporting, government engagement, and media strategy — is designed to be documented and replicated. The Atlanta Expo is not just an event. It is a blueprint.
─Founding Partner Opportunity
Sponsors and partners who commit during the Founding Partner window establish preferred positioning in the national program — with the opportunity to negotiate multi-city presence as the Expo expands. This window closes once Title and Presenting positions are filled.
Atlanta Launch
JAN 27, 2027
Expansion Markets
planned multi-city rollout
Title Sponsor
1 Available
Presenting Sponsors
2 Available
Location
Georgia International Convention Center (College Park, Georgia)
─Expansion Markets
Metro Atlanta
Georgia · January 2027
tampa
Florida
Charlotte
North Carolina
Nashville
Tennessee
houston
Texas
Dallas–Fort Worth
Texas
Phoenix
Arizona
Indianapolis
Indiana
ColUmbus
Ohio
louisville
Kentucky

Blue Collar Expo
America's Workforce Development Platform
Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — January 2027.
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© 2026 Blue Collar Expo. All rights reserved. Metro Atlanta, Georgia.
Produced by The Reid Group · Hosted by North American Fleet Services