─ Metro Atlanta · January 2027 · America's Workforce Platform
Blue
Collar
Expo
Where industry, workforce, training, and opportunity meet. The premier platform connecting employers, educators, and talent to strengthen America's skilled labor pipeline.
Blue Collar Expo's AI Assistant
Tap the microphone to speak with Kimberly
200+
target Exhibitors
9
Industry Zones
1Day
Focused
Impact
Blue Collar Expo's AI Assistant
Tap the microphone to speak with Kimberly
200+
target Exhibitors
9
Industry Zones
1Day
Focused Impact
"This is not a trade show. This is America's workforce infrastructure — built in one room, one day at a time."
The Blue Collar Expo exists because the skilled labor shortage is not a headline — it is a crisis affecting employers across every sector of the American economy. Diesel shops are turning away work. Construction timelines are slipping. Manufacturers cannot fill seats on the floor.
We built the Blue Collar Expo to close that gap. Not by talking about it — but by creating a platform where employers, schools, workforce agencies, students, veterans, and career changers can take real action in a single day.
Every element of this event is designed to produce one thing: a measurable workforce pipeline with outcomes you can track.
─ Who This Event Is For
One Event.
Four Pathways.
STUDENTS & JOB SEEKERS
Explore career paths in diesel, trades, manufacturing, logistics, and more — and connect directly with employers who are hiring today.
VETERANS
Your military training has prepared you for high-demand civilian careers. The Expo connects you with employers who actively recruit veterans.
EMPLOYERS & EXHIBITORS
Recruit, brand, and build pipeline in front of the most concentrated audience of skilled-trades talent in the Southeast.
SPONSORS & PARTNERS
Align your brand with America's premier workforce development platform and reach employers, talent, educators, and government leaders in one place.
─ What Happens Here
Built for
Real Action.
Not Attendance.
01
Main Stage Programming
Keynotes, workforce leadership panels, and featured conversations with industry executives, government leaders, and workforce development champions.
02
Expo Hall — 9 Industry Zones
200+ exhibitors organized by sector. Employers, OEMs, tool brands, training providers, and workforce organizations — all in one curated floor.
03
Live Demo Arena
Hands-on demonstrations of diesel diagnostics, welding, HVAC, electrical systems, and heavy equipment — where trade skills come to life.
04
Career Center & Hiring Lounge
Resume reviews, scheduled interview pods, employer meetups, and job readiness support. Managed by the Expo's Official Recruiting Partner.
05
Breakout Sessions
Six targeted conversations across three rooms covering employer hiring strategy, career pathways, apprenticeships, and workforce development policy.
06
Training & Pathways Pavilion
Technical colleges, apprenticeship programs, and workforce academies in a dedicated zone for students and career changers to explore training options.
JAN
2027
Metro Atlanta, Georgia · One Day
Blue Collar Expo
─ Industry Focus Areas
9 Sectors.
Every Trade.
The Expo Hall is organized into defined industry zones so employers, students, and career changers can navigate directly to what matters most to them.
Diesel & Heavy Equipment
Technicians, fleet operators, OEMs, and training programs for the industry driving American infrastructure.
Automotive & Fleet Services
Dealerships, service centers, and fleet operators with active technician pipelines.
Skilled Trades
HVAC, electrical, plumbing, and welding — trades with the fastest-growing demand and highest starting wages.
Logistics & Transportation
Carriers, 3PLs, and logistics employers with immediate hiring needs across operations and technical roles.
Manufacturing, Robotics & CNC
Advanced manufacturing employers connecting with technically-trained talent ready for modern production floors.
Utilities, Energy & Infrastructure
Lineworkers, power systems, and infrastructure roles driving economic development across the Southeast.
Education & Workforce Development
Technical colleges, apprenticeship programs, workforce boards, and training providers building the next generation.
Defense, Aerospace & Public Sector
Defense contractors, aerospace MROs, and government employers with high-skill technical career pathways.
Tools, Safety & Industrial Technology
Equipment manufacturers, safety brands, and industrial technology companies supporting the trades ecosystem.
─ National Program Vision
Atlanta
Is Just
The Start.
The Blue Collar Expo is designed from the ground up as a national workforce program — not a one-city event. The Atlanta Expo is the proof of concept for a documented, replicable model that will deploy city-by-city across the country.
National sponsors, government partners, and workforce organizations investing at the ground level secure preferred positioning as the program scales into new markets.
Atlanta Launch Date
JAN 27, 2027
Year 1 Exhibitor Target
200+
National Expansion Markets
planned multi-city rollout
Program Stage
Founding Partners Open
Location
Georgia International Convention Center (College Park, Georgia)
━ Sponsorship Opportunities ━
Don't Just
Show Up.
Lead It.
Sponsoring the Blue Collar Expo puts your brand at the center of America's most concentrated skilled-trades audience. Employers, talent, educators, and government leaders — all in one room, with your name on it.
Title Sponsor
Presenting
Experience
Leadership
Session
Exhibitor from
Title Sponsor
Presenting
Experience
Leadership
Session
Exhibitor from
Blue Collar Expo
America's Workforce Development Platform
Hosted by North American Fleet Services. Produced and managed by The Reid Group. Metro Atlanta, Georgia — January 2027.
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Exhibit & Sponsor
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© 2026 Blue Collar Expo. All rights reserved. Metro Atlanta, Georgia.
Produced by The Reid Group · Hosted by North American Fleet Services